WONDERONOMY
Economy of Experience
Economy of Experience
Citizen Experience Tool
for SmartHeart Cities
for SmartHeart Cities
XES
(e)Xperience Economy System
At the heart of every customer experience
there are common principles
there are common principles
From the moment a person has a need until the moment he recommends best solution found it to a friend, he goes through approximately the same points, but always in a slightly different order.
Previous Example / Next Example
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CJM / UX / CX tools...
...allow you to design a seamless path taking into account different product features
CJM
Customer Journey Map is a visualization of the customer’s journey, starting from the moment of searching for a product or service and ending with purchase
CX
Client Experience определяется то, как человек взаимодействует с компанией и ее процессами
UI
User Experience determines how a person interacts with a product: application, interface or website
but what to do when
it is necessary to develop a fundamentally new product
for busines, community or city
for busines, community or city
to test ⚡ crazy hypothesis?
EX
EX = Experience Economy
Since the Bureau regularly solves similar problems together with clients, the team decided to create its own system with blackjack and gingerbread, inspired by the wanderonomy project
We've combined Joseph Campbell's monomyth known as the Hero's Journey with CJM principles to create a flexible EX system that includes an element base and service design system that speeds up the design process and empowers operators.
Hero's Journey
The monomyth, or single myth, is the idea that all myths have a single plot structure - the hero's journey. According to him, the hero from myth to myth structurally goes through the same path, with the same tests.
The term monomyth was first used by Joseph Campbell, who borrowed it from James Joyce's novel Finnegans Wake. According to Campbell, in any of the myths known to us, the hero goes through the same tests, the same life path. The same mythology is characteristic of both Ancient Greece or Scandinavia and Indian mythology. This is the story of a hero's journey, overcoming obstacles and returning home - a story about each of us and about everyone who lived before us and will live after.
The term monomyth was first used by Joseph Campbell, who borrowed it from James Joyce's novel Finnegans Wake. According to Campbell, in any of the myths known to us, the hero goes through the same tests, the same life path. The same mythology is characteristic of both Ancient Greece or Scandinavia and Indian mythology. This is the story of a hero's journey, overcoming obstacles and returning home - a story about each of us and about everyone who lived before us and will live after.
An example of a system developed for the Great Golden Ring project
What industries does the system work for?
Wherever it is necessary to create a new product - from traditional development to public administration to fintech.
Each industry has its own sets and rules, which are updated regularly.
Each industry has its own sets and rules, which are updated regularly.
Tourism
Development &
redevelopment
Education
IT
Governance
Fintech
Cultural projects in creative industries
What industries does the system work for?
Wherever it is necessary to create a new product - from traditional development to public administration to fintech.
Each industry has its own sets and rules, which are updated regularly.
Each industry has its own sets and rules, which are updated regularly.
- Tourism
- Development &
redevelopment - Education
- IT
- Governance
- Fintech
- Cultural projects in creative industries
- and more than 120 examples of user experience elements
The system has proven itself in various parts of the world and has helped several dozen companies, cities and communities not only create new products, but also change their approach to the development of innovations.
How it works?
Using the example of a game for tourism projects
Card weight within a category. Depending on the game scenario, this may mean value
or complexity of implementation
or complexity of implementation
A category that unites cards of a general group
+
+
+
Авиапочта
Imagine that you are the creator of a unique author's tour. You can show him an antique vase in a museum or let him watch how a local craftsman fires it in a kiln.
But under your strict guidance, the traveler will create with his own hands a souvenir based on local cultural traditions.
In order not to take up space in your luggage, you offer to send the craft by delivery service to him or his friends as a gift along with an invitation to visit your location.
But under your strict guidance, the traveler will create with his own hands a souvenir based on local cultural traditions.
In order not to take up space in your luggage, you offer to send the craft by delivery service to him or his friends as a gift along with an invitation to visit your location.
HOW CARD INTEGRATION WORKS
7
7
10
5
+
+
+
=
29
points
You earned
Craft
WHAT TO MAKE
WONDERONOMY
WONDERONOMY
WONDERONOMY
WONDERONOMY
WONDERONOMY
WHAT TO MAKE
WHAT TO SEE
SIMPLE PLEASURES
LOGISTIC
Craft
Traditions
Shopping
Aviapost
Each card has a “Profit” and a “Price”. Depending on the combination of cards and stickers, the team creates a unique set of services and solutions that increase profits.
The goal of the participants is to build a sustainable ecosystem.
BASIC RULES
One team consists of 5 people. Each participant is assigned one of the following roles:
Productologist, Marketer, Administrator, Technologist and Environmental Commissioner
During the game the teams
- create their own sets of services
- integrate them with the resources of external partners
- consider the economic benefits and draw up the project
- present the project to other teams and find points of possible collaboration
- “super-teams” who have jointly found ways to benefit from the use of environmental solutions come to the final presentation
The winning project is selected based on the number of points + team voting results
CATEGORY EXAMPLE
What to take with you?
This group of cards for the tourist version of the game is responsible for functions related to artifacts and services that prolong contact with the client after the direct service (tour, accommodation, excursion, purchase) has already been provided.
By combining several ideas and functions, you create a new service that helps make your client happy and... make money from it!
Create things with your own hands
Travelers often miss the opportunity to take with them a piece of the local flavor to which they had a hand and heart.
Customs and local culture
Turning to roots, ancestral culture, traditions and beliefs allows you to establish a deeper connection with a place and let new experiences into your life.
A gift as hot
as a heart
as a heart
Being fascinated by a meeting with beauty, the traveler is ready to share this feeling with loved ones. Help him with this!
Who's knocking on my door
Let the gift fly after its author or rush towards a new owner!
Would you like us to give you a presentation of the system's capabilities or a demo?
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